young heroes :: Identity and collateral materials

  • Young Heroes, nonprofit, posters, ads collateral materials
  • Young Heroes, nonprofit, posters, ads collateral materials
  • Young Heroes, nonprofit, posters, ads collateral materials

CLIENT: Young Heroes

CHALLENGE: Develop an identity for a nonprofit providing food, clothing and hope for the aids orphans of Swaziland.

SOLUTION: Using medals as an inspiration, this logo echoes their ribbons and frontpiece, forming a “Y” and creating a sense of heroism for both the orphans and sponsors.

RESULT: This fresh look, appealing to children and adults, is now recognized globally among charities for children.

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