young heroes :: Identity and collateral materials
CLIENT: Young Heroes
CHALLENGE: Develop an identity for a nonprofit providing food, clothing and hope for the aids orphans of Swaziland.
SOLUTION: Using medals as an inspiration, this logo echoes their ribbons and frontpiece, forming a “Y” and creating a sense of heroism for both the orphans and sponsors.
RESULT: This fresh look, appealing to children and adults, is now recognized globally among charities for children.


