ehmc :: The Institute for Patient Blood Management at Englewood Hospital and Medical Center

  • ehmc, logo, identity, rebrand, collateral materials, nonprofit
  • ehmc, logo, identity, rebrand, collateral materials, nonprofit
  • ehmc, logo, identity, rebrand, collateral materials, nonprofit

CLIENT: The Institute for Patient Blood Management & Bloodless Medicine and Surgery at Englewood Hospital and Medical Center (EHMC)

CHALLENGE: Rebrand the existing bloodless program to position EHMC as the global leader in optimal patient blood management, and as a model for hospitals and governmental health systems.

SOLUTION: Create a unique mark to support brand messaging which is proactive and positive for a patient-centric approach to blood management.

RESULT: Favorable patient responses, citing new logo as having “clarity & strength.” Program recognition increased 35% within six months of relaunch.

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