Archive for the ‘Social Media Insights’ Category

Are We a Culture of Social Media Addicts?

Tuesday, September 4th, 2012

> Wake up. Check email.

> Have coffee. Check Twitter, Facebook, and all other social channels.

> Get dressed. Read RSS feeds.

> On the hour or more frequently, repeat above check-ins.

Does this sound like your typical day? Are you a 24/7 social animal? Many of us follow some of these patterns to a greater or lesser degree. Are we all becoming addicted to social media?

Multi-tasking once consumed our thoughts. So passé.

Recently The Wall Street Journal posted an article stating that we’ve become a culture of braggarts, constantly craving attention and validation. Added to the showboating, a recent study out of the University of Chicago indicates that social media is more addictive than alcohol and cigarettes. A potentially dangerous combination for both our business and personal lives.

Mashable posted this video from an artist in Copenhagen about our social dependency, asking “When is too much simply too much?” It’s very well done, and slightly frightening.

For me, nothing replaces a face-to-face or phone call. Business is transacted more quickly in many cases, and there’s less likelihood for miscommunication. And it really is connecting – listening and reacting in real time. It’s building relationships crucial to good business – and repeat business. I follow the same general rule for personal connections.

Where’s the balance?

If you are a in danger of becoming a 24/7 connected, here are some tips that I adhere to – well mostly. Nobody’s perfect.

  • Limit email check-ins: This is my Achilles heel. Unless I’m on deadline and awaiting important information, I check in periodically throughout the day, and give incoming mail a quick scan. If nothing looks critical, I turn my attention back to the project.
  • Develop a clear strategic plan of what you want to accomplish: There are a lot of channels out there, and it’s easy to jump on them all and see what sticks. Strip away anything tried, but not working, and anything you don’t fully understand. Focus on concentrating your efforts to maximize your time and message, and avoid time-sucks.
  • Schedule times for social media check-ins: Unless you are in the middle of an event (and you’re live streaming, tweeting etc.) what can’t wait a while for a response? Limit check-in times to what your schedule allows, and stay focused on the tactics that you’ve developed to support your strategy.
  • Focus attention on the task at hand: Forget the viral video, or the latest news, and concentrate. Wandering and following off-topic links and threads only takes your mind off your purpose and further wastes precious time. Before you know it, two hours have passed (come on, we’ve all done this) and you still haven’t accomplished what was needed.

Living in a connected world has dramatically changed out lives. When managed correctly, that connectedness can enrich us. So we move ever forward, finding our own balancing acts.

How do you structure your social connectedness? Any tips you’d like to share?

Siri-ously Siri: What Apple’s personal assistant says about almost everything

Wednesday, June 13th, 2012

With businesses expanding to mobile apps at a record pace, I’m spending more time browsing my iPhone than before. It has its pluses and minuses. But the point of this post is not to debate the future of mobile. I found something much more fun to do with my smartphone: Explore the world of SIri, Apple’s intelligent personal assistant on iPhone 4S (currently in Beta).

While researching a project, I had Siri working hard: Find me this, what’s my schedule today, how do I, etc. Nuts and bolts stuff.

It wasn’t until I asked for something Siri didn’t know that I got a rather snarky response. Seriously, Siri is programmed with a sense of humor! Come on, you know if you haven’t tried this already, you’re definitely going to test Siri now. Check out some of these responses.

The meaning of life and the universe…

the future of mobile, mobile trends, iPhone features, Apple’s Siri responses, personal assistant software, humor,

Getting to know Siri…

the future of mobile, mobile trends, iPhone features, Apple’s Siri responses, personal assistant software, humor,

Siri, the entertainer…

the future of mobile, mobile trends, iPhone features, Apple’s Siri responses, personal assistant software, humor,

And, on the future of mobile debate, two interesting posts worth a read:

Have any good Siri stories? I’d love to hear them.


Pinning down Pinterest’s Terms

Thursday, March 29th, 2012

A word, or two, of caution before joining Pinterest, the social networking platform-of-the-moment.

Social networking platform, Pinterest terms of service, copyright infringement, legal issues and ownership on Pinterest, copyright questions,

What is Pinterest?

Pinterest is a virtual pinboard, “Pinterest lets you organize and share all the beautiful things you find on the web.”

‘Pinning’ includes items that you pin from a website, repin from another person’s Pinterest board, or upload yourself. The theory: If you pin fantastic art, design, crafts or images, then people will see you as an influencer, and will follow you.

Pinterest’s copyright and terms of service issues

Back in February, lawyer and photographer, Kirsten Kowalski, drew attention to some of Pinterest’s potential legal problems. She stated publicly that she was deleting her pinboards after reading Pinterest’s terms of service, which, in part stated, that by posting content to Pinterest, users grant Pinterest the right to sell their content. Sell whose content?

Questions have also arisen from the source material for content. When I joined Pinterest, the Pin Etiquette specifically asked that we limit self-promotion. If that’s the case, then where does the content come from? The “copyright free” web? Except, of course, the web is not entirely copyright free.

Pinterest appears to have created an interesting conundrum for themselves. Here are a few excellent posts which explain the finer terms of service with more detailed information.

Once these articles circulated the web, an an uproar ensued. Pinterest’s legal department took another look and released new terms of use which go into effect on 6 april 2012. Just a suggestion: Read them carefully and know the source and copyrights of what you pin… post, share, reprint. You are what you pin.

How will this affect your Pinterest use? If you don’t have a Pinterest account yet, will you consider opening one?

Note: to protect your content, if you don’t want anything from your site being pinned, Pinterest provides a line of code you can add to the head of any page on your site.

<meta name=”pinterest” content=”nopin” />

When a user tries to pin from your site, they will see this message:

“This site doesn’t allow pinning to Pinterest. Please contact the owner with any questions. Thanks for visiting!”


The Anti-Censorship Collective: Who Went Dark Today & Why

Wednesday, January 18th, 2012

Today, 18 january 2012, is a day that we’ll live in ignorance. Many Internet sites have begun 24- and 12-hour blackouts in protest of the Stop Online Piracy Act (SOPA) in the House and the Protect Intellectual Property Act (PIPA) in the Senate.

Internet companies (including Google, Wikipedia, Firefox, WordPress, Reddit and Creative Commons, among others) are concerned that SOPA and PIPA, if passed, could be used to target legitimate sites where users share content.

internet censorship, copyright infringement, social media, content sharing, Internet blackout,

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Social Media Success Story: The Greening of Ken + Barbie

Monday, October 17th, 2011

Upbeat beats a downer any day. There’s a great social media lesson there on persuasion and engagement.

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