All Hail “@” MoMA
Tuesday, March 23rd, 2010Yesterday, New York’s MoMA announced the acquisition of the “@” symbol to its collection.
From The New York Times Alice Rawsthorn:
Where did @ come from?
No one knows for sure when it first appeared. One suggestion is that it dates to the sixth or seventh century when it was adopted as an abbreviation of “ad,” the Latin word for “at” or “toward.” (The scribes of the day are said to have saved time by merging two letters and curling the stroke of the “d” around the “a.”) Another theory is that it was introduced in 16th-century Venice as shorthand for the “amphora,” a measuring device used by local tradesmen.
Whatever its origins, the @ appeared on the keyboard of the first typewriter, the American Underwood, in 1885 and was used, mostly in accounting documents, as shorthand for “at the rate of.” It remained an obscure keyboard character until 1971 when an American programmer, Raymond Tomlinson, added it to the address of the first e-mail message to be sent from one computer to another.
Why Is @ in the Collection of The Museum of Modern Art?
Tomlinson performed a powerful act of design that not only forever changed the @ sign’s significance and function, but which also has become an important part of our identity in relationship and communication with others. His (unintended) role as a designer must be acknowledged and celebrated by the one collection—MoMA’s—that has always celebrated elegance, economy, intellectual transparency, and a sense of the possible future directions that are embedded in the arts of our time, the essence of modern.
What Have We Acquired?
We have acquired the design act in itself and as we will feature it in different typefaces, we will note each time the specific typeface as if we were indicating the materials that a physical object is made of.







