Eggs by Design

observed, designer holiday eggs, design-inspired eggs, holiday marketing, self-promotion, naked eggs

A designer’s guide to egg decorating

That beautiful, simple egg – with its blank canvas – has become a focal point for imaginative art and marketing. Printing inks and design tools serve as the inspiration for these design-inspired holiday eggs. Clever and greatly designed by all.
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Pi Day in Gotham

Pi Day 2015 poster, 3.14.15, typography, worldwide celebrations, Pi to its millionth decimal point, infinite mathematical sequences, poster design,

Pi Day is celebrated on 14 march (3.14) around the world for obvious reasons. Since I love numeric sequences and occurrences, today’s Pi Day celebration is extra special – the date corresponds to the first four digits after the decimal point. This won’t happen again for another century.

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Celebrating the artistry of Pinocchio @75

groundbreaking animation techniques, Disney team artists and designers, drawings, storyboards, animation cels,

On 7 february 1940, Pinocchio, Walt Disney’s second animated feature, premiered at the Center Theatre in New York City. The story of course, is familiar: Woodworker Geppetto’s wish to have a real boy is fulfilled as his creation, the wooden puppet Pinocchio, proves himself to be brave, truthful, and unselfish. The film was considered a financial failure at the time.

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Cheers for 2015

The Empire State Building has been a part of my view for decades. With the fancy new light shows atop, the historic building has a whole new personality. I captured the many moods and holidays of the lighting over the year and decided it would a be good send-off for 2014, and a welcoming 2015.

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Reese’s Perfect Brand – How Sweet It Is

While I am not a fan of Halloween, I am a huge fan of the Reese’s Peanut Butter Cup Halloween commercials. (OK, and the product too.)

Arnold Worldwide/Boston holds the Hershey account and does a fantastic job developing the Reese’s Perfect brand. According to the ARF 2013 case study, the brand hadn’t advertised since 2004, and with sales lagging, the agency developed connection-driven consumer communications to rebuild and grow brand loyalty.

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