February 3rd, 2015
On 7 february 1940, Pinocchio, Walt Disney’s second animated feature, premiered at the Center Theatre in New York City. The story of course, is familiar: Woodworker Geppetto’s wish to have a real boy is fulfilled as his creation, the wooden puppet Pinocchio, proves himself to be brave, truthful, and unselfish. The film was considered a financial failure at the time.
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December 17th, 2014
The Empire State Building has been a part of my view for decades. With the fancy new light shows atop, the historic building has a whole new personality. I captured the many moods and holidays of the lighting over the year and decided it would a be good send-off for 2014, and a welcoming 2015.
Here’s to a booming NYC* experience for all.
October 7th, 2014
While I am not a fan of Halloween, I am a huge fan of the Reese’s Peanut Butter Cup Halloween commercials. (OK, and the product too.)
Arnold Worldwide/Boston holds the Hershey account and does a fantastic job developing the Reese’s Perfect brand. According to the ARF 2013 case study, the brand hadn’t advertised since 2004, and with sales lagging, the agency developed connection-driven consumer communications to rebuild and grow brand loyalty.
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May 22nd, 2014
This year, the world-wide favorite jazz label, Blue Note Records, records its 75th anniversary. With ongoing music concerts throughout the year, its 75th not only presented an opportunity to hear great recordings and tributes, but to revisit those fabulous album covers.
The iconic Blue Note album covers are a favorite of mine: The 5000 series from the early 50s and 1500 series from the mid-to-late 50s in particular. From the illustrative nature of the earlier to the photographic leanings of the latter, they encapsulate a sound and create an atmosphere – late nights, dark clubs, smoke-filled air.
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April 29th, 2014
The Radio Corporation of America (RCA) introduced television to the American public 75 years ago on 30 april 1939. The first experimental broadcast went out in the New York metropolitan area. It was the opening of the World’s Fair in Flushing, Queens.
That transmission shifted the act of storytelling from aural interpretation to visual, and would change the way information was received for decades to come. Television became a principal source of entertainment, but it also linked people to the rest of the world, and helped to develop a sense of community.
Viewing that first television broadcast through Marshall McLuhan’s tetrad, here’s what we lost/gained:
- What does the medium enhance? Visual storytelling, communal experiences, world-view comes into homes
- What does the medium make obsolete? Radio theater, pure aural interpretation, abstract thinking and comprehension
- What does the medium retrieve that had been obsolesced earlier? Real-world images, celebrities and entertainment
- What does the medium flip into when pushed to extremes? Less imaginative minds, less conversation.
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