Once a Philly girl, now a long-time New Yorker, I approach each project with a curious mind and a dash of humor.

As a strategic thinker and award-winning senior creative with a hybrid skill set including marketing and writing, I gravitate to working with people towards a common goal. That collaborative process of making complex information simple, clear, and visually/verbally engaging is exciting.

I excel in directing multi-level design and communications projects – participating in the storytelling process from setting the strategy through concepting to implementation. In solving creative challenges through solid ideas and strong design, I’m endlessly questioning the status quo, inventive, and consistently meet and exceed expectations.

Specialties include:

  • Brand development, identity, management and alignment,
  • Naming and logo development,
  • Marketing collateral and promotional programs,
  • Websites and e-campaigns,
  • Content creation/curation.


A former small business owner and in-house creative/design director, I have successfully led creative teams, developed actionable communication strategies for digital touchpoints and print, and fostered long-term client relationships within businesses and nonprofits.

Clients have included JPMorgan Asset Management, Pfizer, The Wall Street Journal/Dow Jones, Hudson Bay Company, and The Leukemia & Lymphoma Society. I have also served as a creative consultant to the nonprofits Young Heroes Foundation and Abilities!.

My work has been included in:

Visual Marketing
by David Langton and Anita Campbell

Visual Language for Designers: Principles for Creating Graphics that People Understand
by Connie Malamed

Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands
by Kevin Budelmann, Yang Kim, Curt Wozniak

Step Inside Design: The Successful Branding of a Wellness Initiative
by Emily Potts

Find me quirkily blogging at the curious g (Exploring art > culture > travel and other curiosities), or obsessing on film and theater.