About

About

 

The collaborative process of making complex things simple, clear, and visually/verbally engaging to the end user is exciting.

As a strategic thinker and senior creative with a hybrid skill set (marketing + writing), I like working with people towards a common goal. I enjoy directing multilevel design and communications challenges – participating in the storytelling process from setting the strategy to concepting, and through implementation.

I’m endlessly curious, inventive, and consistently meet and exceed expectations. Humor is a crucial element in the mix.

Specialties include:

  • Brand development, management and alignment,
  • Brand identity,
  • Naming and logo development,
  • Marketing collateral and promotional programs,
  • Websites and e-campaigns,
  • Social media campaigns,
  • Content creation/curation,
  • Blogging.

 

As a former small business owner and in-house design director, I have successfully led creative teams, developed actionable communication strategies for both digital touchpoints and print, and fostered long-term client relationships within businesses and nonprofits.

Clients have included JPMorgan Asset Management, Pfizer, The Wall Street Journal/Dow Jones and The Leukemia & Lymphoma Society. I have also served as a creative consultant to the nonprofits Young Heroes Foundation and Abilities!.

My work has been included in the following publications:

Visual Marketing
by David Langton and Anita Campbell

Visual Language for Designers: Principles for Creating Graphics that People Understand
by Connie Malamed

Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands
by Kevin Budelmann, Yang Kim, Curt Wozniak

Step Inside Design: The Successful Branding of a Wellness Initiative
by Emily Potts

I’m blogging at Gblog (Get Creative: Insights, resources and musings as they contribute to, and shape strategic communications today) and the curious g (Exploring art > culture > travel and other curiosities).

Get in touch and get creative. Email, call 212 / 228 2079, or tweet me, if that’s your thing, @JanetGiampietro.